Welcome To BrandIn

What else do we do?

Well..... a lot.

Consultancy
Marketing Research
Web Development
Content Marketing
Email Marketing

Consultancy

Our services vary upon the company and product but the essential role of BrandIn is to build a bridge between your business and the online world, helping you sell products, services, and advise you the best way to reach your customers.

Sue is really good at that.

Marketing Research

According to Wikipedia, Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

That's exactly what we do.

Web Development

Web development is the building and maintenance of websites; it's the work that happens behind the scenes to make a website look great, work fast and perform well with a seamless user experience.

Sounds familiar? It's because you're currently surfing one.

Content Marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter BrandIn. Because content marketing is all about storytelling, and no one tells a better story than Wallace, our Content Marketing manager.

Email Marketing

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers.

For example; click the buttown below

Email Us

Our Blog Entries

You can feel free to share our articles. Sue won't sue you.

Let's Study: The Brand Ambassador Outbreak
- Malcom Mufunde
- 2 October 2020
- 12 Comments
Let's Study: When A Brand Becomes The Product
- Malcom Mufunde
- 25 September 2020
- 16 Comments
Let's Study: Mambo's Groundbreaking Advertising
- Malcom Mufunde
- 18 September 2020
- 9 Comments
Let’s Study: What’s in a name?
- Malcom Mufunde
- 10 October 2020
- 11 Comments
Let’s Study: The Rule of Two (not the Star Wars one)
- Malcom Mufunde
- 16 October 2020
- 0 Comments
Let’s Study: Gateway Stream Music: Take "Note"
- Malcom Mufunde
- 29 November 2020
- 0 Comments
Let’s Study: Dambapfupi: How Zim Musicians Market
- Malcom Mufunde
- 21 December 2020
- 0 Comments

Let's Study: The Brand Ambassador Outbreak

Malcom Mufunde
25 September 2020
12 Comments

If you own a radio set or a TV set or a mobile phone or, at the very least, a pair of ears in Zimbabwe, then you’ve come across an infectious melody by one Jah Master titled Hello Mwari. It’s everywhere. And if history has taught us anything, it’s that before long, so will the singer. Expect Jah Master’s face at a billboard near you, most likely sponsored by a telecommunications company promoting a product in their portfolio- say, a mobile wallet- with a caption along the lines of “Hello Mari! Join blablabla today!” Influencer marketing is a cycle we now know all too well, but how effective is it?

Let's Study: When A Brand Becomes The Product

Malcom Mufunde
25 September 2020
16 Comments

Due to the lockdown restrictions put in place since the covid-19 outbreak, many have resorted to working from home and this entails communicating with fellow workers online. Yesterday morning, our department management sent everyone an email reminding us of a scheduled video conference for later that night. In their words: “Dear marketers, you are reminded that we will all Skype on Zoom at 8PM tonight.” I wanted to respond that Skype is its own software and Zoom is another but I decided that it’d be better if I kept my job.

Let's Study: Mambo's Groundbreaking Advertising

Malcom Mufunde
18 September 2020
9 Comments

A friend of mine recently described Mambo’s as the middle ground between Chicken Inn and Nando’s- a compromise position between the low-end and the high-end. That’s usually a tricky situation to be in, especially in the highly competitive fast-food industry as it presents the marketing team with a crucial interrogation point: Who are we?

Let’s Study: What’s in a name?

Malcom Mufunde
10 October 2020
11 Comments

For those like me who consume all sorts of horrible entertainment, there’s a network channel called MTV- home to such classics like Teen Mom, 16 & Pregnant, Pimp My Ride, Cribs, My Super Sweet Sixteen- I guess you’re starting to see a trend here. No, not that they are all objectively horrible shows that cause immediate mental decline to each viewer, but that they are reality shows.

Let's Study: The Rule of Two (not the Star Wars one)

Malcom Mufunde
16 October 2020
0 Comments

I attended a cute little jolly in the capital recently and catering was provided by a pair of sweethearts whose bosoms were branded “2 Chefs Zim.” My amative interest in them aside, there was a genuinely delighting aura to witnessing them collaboratively work a treat.

Let’s Study: Gateway Stream Music- Take “Note”

Malcom Mufunde
29 November 2020
0 Comments

In 2014- a much simpler time, I know- a friend of a friend of mine launched an audio streaming platform called Olova (as in “all over”, get it?). Needless to say, it didn’t go all over and as of 10 December 2020, the app only has 100 downloads on Google Playstore. That’s 100 downloads in six years. That’s 16 downloads a year, and 0.5 downloads every month.

Let’s Study: Dambapfupi: How Zim Musicians Market

Malcom Mufunde
21 December 2020
0 Comments

The term “long-play” (LP) is generally used to refer to a 12" vinyl record that plays at 33 RPM. Your parents will probably remember it. They used to play these on phonographs/ record players especially at a time like this; the festive season. Our grandparents called them “marecords” but this could not be entered into the Shona dictionary for obvious reasons. In lieu of the shongrish, we opted for a direct literal translation of “long play”- dambarefu.

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Social Media Management

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What else do we do?

Consultancy

Marketing Research

Web Development

Content Marketing

Email Marketing

Consultancy

Marketing Research

Web Development

Content Marketing

Email Marketing

Our Portfolio

Our Blog Entries

Let's Study: The Brand Ambassador Outbreak

Let's Study: When A Brand Becomes The Product

Let's Study: Mambo's Groundbreaking Advertising

Let’s Study: What’s in a name?

Let's Study: The Rule of Two (not the Star Wars one)

Let’s Study: Gateway Stream Music- Take “Note”

Let’s Study: Dambapfupi: How Zim Musicians Market

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